Tips for blog post titles writing that works

Written stuff needs to be appealing for readers, at all times. To get read and rated, is the actual challenge. One has to go extras mile in fixing an eye-catching title.

Title is as such a single “make or break” line. A typical reader decides whether to get into the content part or a post merely by seeing the title. And it’s binding on you, to make him read it. Here lies the implication of a title.

Thus, there is no exaggeration in stating that, the common apprehension even a professional blog writer finds is how to craft a beautiful title. Most confusing aspect when it comes to writing catchy titles for articles relates to its size, on a larger extent. This leads to the dilemma - Which words to use and which to evade? Along with the advent and progression of search and social media optimization, concern for ranking has also raised.

We aid our clients to write catchy headlines for blogs in a very proficient style. In this post we have enumerated the basic and most useful tips for writing blog titles and after having a glance through them, you too will definitely end up in forming some better blog title ideas.

A Faultless Formula for Writing Impressive and Haunting Titles and Headlines

1) Sort out the title from topic

Is topic and title the same? No.  Even though used alternatively most of the times, both have clear distinction when writing posts. If you are into blog writing, it is must to have a clear-cut idea about both of these.

Topics and working titles are as diverse as a river and its tributaries. Topic is a broad and vague term. Say, for example, “Health and Fitness” is a topic. It can be thought something like a face cream; most modern medical facilities or the advanced body building equipment and so on.  When searched it directs to a number of blogs of the same kind. On the other hand, a working headline is precise and leads to a single blog post. So for the above topic “Health and Fitness”, some of the possible working titles are:

How to stay healthy after 60 years?

Taking care of your skin in the winter

Need to encompass meditation and yoga in curriculum

Apart from bringing an image with lots of stuff flashing before us as with the topic, a closer image of a particular idea is brought about by the headline.

Be perfect later. Don’t dither to write a rough working title.

2) Mirror your content accurately

In course of developing a catchy headline, don’t risk it by deviating from the essence of your post or blog. The content should be quick-started from the title itself. Hence, the accuracy of heading matters. An exemplary title brings up the reader’s expectation levels and if you fail to preserve his trust, you are more likely to lose the audience.

Reliable study reports suggest that a brace of bracket [] can enhance the accuracy of your headline. But be wise in their use, it has to be an addition not a substitution.

3) Let it be as sweet and short as possible

No general guideline about the word limit is given for writing a blog title. Writer can be artistic to any extent in developing one. Experts opine that shorter headlines i.e. one with a character count of 70 could be ideal for posts to get them rated well by the search engines.

From our recent survey and analysis, on an average a title with 8-12 words got shared faster. Similarly, the most liked Facebook posts have headlines with 12-14 words.

Try to get it sweet and short; this is one of basics tips for blog post titles.

4) Brainstorm with yourself and others.

Don’t just reach to a title. Go for a trial and error approach. Find someone who could give an alternative perspective to your post or article. Think, the stretch you expended to compose such a great content, then why in a hurry to add a heading. Headlines is the first impression about your post/blog, let it be the best.

5)  A promise in a line

Reader is convinced when it sounds as benefiting him. Just grab the opportunity. Throw an element of promise throughout the blog or the article. And let your title speak it out. This is what we always try to do as a professional company offering best blog writing services.

6) Don’t confuse your reader

Excitement is a vibrant factor that keeps people to read a blog, or anything of the kind. The same catchy element in the title should be felt for a person as he scrolls down your blog. You don’t need to be a professional writer to get the reader engaged in your very first post itself. Having an eye on details can fetch you more audiences.

If you are a beginner to blog post writing, we have something to help you. Check it out from our post on business blog writing tips.

7) Search and Social Media Optimization

Getting SEO friendly headlines is also tricky.  A choice to make your blog post or article optimized with the search engine or social media exists.  And if you wish, it can be optimized for both.  

Setting aside the technicality of SEO (Search Engine Optimization), you just have to be aware of the significance of keywords. The words which audience use while making a search are the keywords, and you have to know their search volume. Try to include these keywords in the headline itself.

There's an additional aspect of this, as to write a blog title which is tweetable, means to get a high click through rate you have to constitute that with 120-130 characters, leaving a space to comment for those who wish to retweet and mention you.

We wish the post could guide you to write catchy and interesting titles for your blogs. As a side note, keep in mind that, the theme of the post have to be highlighted in the title, and the headline is to be detailed in the post.

What makes content one of the most important elements in a website?

Engaging content helps you to grab the attention of potential clients. You can remain in touch with them, create a rapport and develop a favourable business environment through well-crafted write up. Evidently, the performance of your site is heavily reliant on the write up you put on it.

Your write up should be refined enough to resonate an impressive brand image. Simple language, zero grammatical flaws and maximum information about your products can make write up interesting. No wonder, content marketing is one of the most important parts of digital marketing. Experienced writing professionals ensure that the visitors receive maximum information from your write up in minimum time.

Underlying are certain purposes served by quality content; these reflect the importance of content for a website.

Explains your offerings

Customers seek information about a product before buying them. In case you launch a new product and want to market it, you need to get across with your product information to potential clients. Therefore, it is necessary to provide adequate information about what you are offering. Companies use articles, blogs and web content writing to convey this information to their customers. They get a clear concept about your product or service and decide whether it is relevant to their demands or not.

Focuses on the target group

People browse through various websites, looking for products that suit their requirements. A company has to reach out to the right target group while marketing. For instance, a brand selling clothes for kids has to present the content in a manner, which makes it readily identifiable by the readers. The language, presentation and flow of words should depend on the target group of readers. Generalised targeting confuses the readers, and they move on to a different site. Professionals offering best content writing services write for a specific target group, keeping their aptitudes in mind.

Conveying product benefits and features

Most of the companies try to win over their customers with their product features. However, it is necessary to present the product benefits in order to make your product appear valuable for them. Ultimately, the customers look out for the utility of the product, irrespective of their features. They want to know whether your product will cater to their needs. Typically, an experienced website content writer helps clients to market their products effectively across the desired target group through planned writing processes.

Quick and relevant information

The information you present on your website must create an effect in the minds of your audience in quick time. You should be relevant to the context and present the most important information at the beginning. Various pages on your website should contain material that helps your customers to make their purchase decision. These can include the service pages, about us page, FAQ page and so on. An informed customer is more likely to get convinced. Relevant content on each of these pages make your product more saleable.

Easily readable content sells your goods

You should consider the comfort of your customers while developing your content. You should be in the reader’s shoes while you write. This is one of the most vital website content writing tips. Your blogs and articles must be written in an easy language that engages the readers. Successful companies present informative materials on their websites. Here too, the pitch, tone and choice of words make your write up more interesting. Simple language makes the write up easily interpretable by the readers thus guiding them properly.

Grabbing the interest

Irrespective of what you deal with, you need to grab the interest of the customers through captivating write up. Companies hire experienced website content writing services providers to lure their customers. When you are able to create an impression among your target audience, your marketing potential gets a boost. Once you are able to win over their attention, you can present your product benefits and features before them with ease.

Lively content is much more effective

Your content has to be interactive in order to retain your customer’s interest. Monotonous write up makes customers impassive. Focus on the language in the write-ups and make them more conversational. People love to read blogs and articles which appeal to them. It is necessary to understand the taste and psychology of your target groups before presenting them with your write-ups.

Content when strategically written can captivate your customers and educate them with your product benefits. As wordings are really crucial, it is always advisable to rely on only the best content writing outsourcing companies that have most experienced, creative and skilled writers fortified with a proven track-record and diversified portfolio. 

Crafting effective product descriptions – tips that work

Product descriptions on an ecommerce site done by an expert professional content writer educate the visitors with the right product knowledge. You need to craft effective descriptions to inform your customers about the features of your item. But just detailing the upsides of your products may not help. You have to showcase the benefits the product can avail to your prospects; they would obviously be more interested in that.

Well, with competition among online marketers on the rise, writing ecommerce content has evolved as a really serious and crucial task. Well-crafted, engaging and descriptive content makes the items saleable. Today, companies look forward to empower their websites with accurate descriptions. No matter how attractive the product images are, without reading its description, nobody is going to buy it. This is why businesses worldwide are keen about the quality of product description for online business.

In case if you have an eCommerce portal, you will find the following tips for crafting product descriptions useful.

Make the product descriptions unique

Unique content makes a website rank higher on search engines. A number of eCommerce portals rely on the product manufacturers for descriptions. As a result, they often get banned by search engines as the content turns out to be duplicated. Moreover, the content produced by the manufacturers do not reflect the tone of your company. It prevents you from growing your brand image. As a result, the reputation as an individual company never grows. You need to craft original content for your website or seek assistance from a product description writer having experience and expertise in the same.

The right incorporation of keywords

Integrating the right keywords into your descriptions increases the visibility of your goods. Keywords are in fact popular phrases that people use to search the products. When you use the right keyword, the product appears in the search engine index at a much higher rank. Moreover, you should be aware of the right frequency of keywords. When perfectly implemented, they can boost up the sales of your company. You need to make the keywords descriptive. Use names of colours if they are popular among people. For instance, you can use the term ‘men’s black purse’ instead of only ‘purse’ or ‘black purse’. Incorporate the primary and secondary keywords precisely in the content. You should also focus on long-tail keywords. Typical content writing companies in India also house SEO experts who assist writers with the necessary keywords.

Moreover, you should have the right knowledge about keyword usage. Too few keywords fail to create an impact, while overusing keywords has an adverse effect on your SEO strategy. You need to create a balance in implementing these keywords.

Descriptive language sells

Words have immense power to influence the purchase decisions of your customers. Therefore, use a descriptive language for your ecommerce content writing. A research reveals that customers decide whether to buy a product by assessing the features in the product description part, and then having a look at the ratings, reviews and price. 94% of the customers turn away from the websites due to the dearth of sufficient information about the products.

When you write the ecommerce content, focus on the unique attributes of the products rather than highlighting the generic features. Active verbs and sensory adjectives increase the impact on the audience. While developing write up, cover the key areas like how the product is different from the other ones in the market, how the customers can benefit from it, item dimensions and so on. The reader should find the content useful and be able to come to a conclusion on reading it.

Emotional punch works

An effective sales message captivates the emotions of the readers. When you write descriptions, make sure to cultivate the emotional appeal in the write-ups; this is one of the most important product description writing tips. Dry news tires the readers. They crave for a more human approach. Use a vivid, engaging language in the descriptions. Occasionally, break the monotony of the texts by incorporating an interactive tone. Being conversational makes your visitors feel comfortable. When you reach out to your customers, use the word ‘you’ to address them. This makes the communication interpersonal, which is strong and effective for marketing your products.

Eliminate fluffy materials

One of the most common problems associated with ecommerce websites is the use of fluffy language. They focus less on specific information and increase the volume of texts by including unnecessary fluff. Remember, online shoppers go through quite a few sites before buying a product. They become tired and fatigued on reading the same stuff everywhere. Cut down excess use of adjectives and flowery language. Rather than beating around the bush, come to the points directly. No one these days have time to waste and professionals offering product description writing services are well aware of this fact.

Make the product descriptions scannable and simple

Visual pleasure is one of the decisive factors determining the ability of a website to retain customers. Do not load the website with large chunks of text. The text should be scannable, so that the reader can get an idea about it simply by glancing through it. Place the newsworthy information at the beginning. Use bullet points to highlight the key characteristics of the products. Within the content, use an emotional pitch to make the content readable. It should persuade the customers to read till the end. Place the less important information at the end. Make sure that no essential data is buried within the description.

Competition is on the rise, and companies are hiring expert content developers to craft engaging content. A description is a sales message, so it should oblige the readers to buy your product. A compelling product description can definitely tap potential clients and convert them to buyers.  

Captivating blogging tips for small business owners’ undecided on what to blog about

Small business owners can leverage the power of their blogs to add newer dimensions to their marketing efforts without having to open the mouth of their business wallets significantly. A blog that lies idle not only tarnishes your image as an enthusiastic entrepreneur but also send a strong negative signal to subscribers regarding your authority status. This loss of credibility can spell doom for your business. This post intends to shed light on the various aspects you can blog about. You can also seek the professional help of content writing companies or any professional blog writer who can spruce up your blog with valuables.     

Going back to the basic question of what to blog about, here are some vital tips.

Share information in ‘How-to’ style

There is no scarcity of insights in you. A small business owner works at the ground level and has to interact with clients directly in most cases. You can share the expertise garnered in the process with your site visitors to help them make conscious and informed decisions. Your audiences would love these valuable tips. You can structure your information in ‘How-to’ format wherein your posts will carry tips to help visitors approach the problem in phased manner by keeping in perspective all pros and cons. You can also make an engaging video of the same, post it in YouTube and embed the link of the video on your blog. For example, if you run a catering business, you can share tips which would guide potential clients choose the right caterer based on the merit of their services.  

Emphasize on problem solving

You need to showcase your caring attitude by adding a personal touch to your blogs. This can be accomplished by intuitively sensing problems that your niche customers commonly encounter in their bid to choose the right product. Help them get over these nagging problems by offering solutions to their problems and showing the way out of such hassles.

 

Subliminally strike a professional chord with your prospects

Blatantly promoting your products through the blog will bring you bad name. While trying to solve the problem commonly confronted by niche organic users, add a resource box at the end of the post which will guide interested prospects to your product page. If there is scope for naturally including a link to your product page within the post, utilize the same. Boldly promoting products with a blog is not acceptable to qualified leads. 

Post relevant industry insights

Your readers would start considering you as a credulous authority on the niche segment if you can post timely, pertinent, informative and cost saving industry updates through your blog. Here, you also have the option to outsource blog writing to any content writing or marketing companies providing effective and professional blog writing services and avail content with great quality to post.

Tickle the funny bone of your audiences

Readers would offer warm response to your products if they can relate with the stories shared by you. Don’t let the humane aspect of yours disappear behind the veil of ruthless professionalism. Feel free to provide links to similar blogs and businesses and always maintain the entertainment quotient. Also read some of the effective benefits of blog writing for business.

If above points are kept is mind, success is assured. 

Tips to draft an impeccable press release to launch a product

The ultimate aim of writing a press release is to garner all the hype and attention that an organization can get from different media. When it comes to creating a press release for the launch of a new product it becomes all the more important. There are companies that hire expert Indian service providers to create their copy while others simply make their own press releases.

Press release writing is no rocket science, but there are certain things that an intelligent press release services provider follows especially when they are jotting down about the launch of a product. Given below are the most important elements that companies offering PR writing services must never overlook while dealing with the launch of a product.

Title grabs the attention

Title is the first thing that eyes catch and if that is not interesting enough, people would never care to read the rest of your story. Include the name of the product and contemplate on how you can work a title around that would instantly attract people to reading further.

Summary section

It encompasses the whole story and in this case it is the name of the product, target audience and schedule of the product launch.

Details about the launch

One should not include details about the launch of the product. The location and dates for the launch must be included while writing the details.

Categorize neatly

There is nothing clumsier than writing information that does not clearly draw a picture. This is very important in press releases as if there is no story map, the entire purpose of writing a press release can go haywire.

Plan ahead

Have a clear idea about how the entire PR is going to stand out and what each of the first, second and third paragraphs are going to talk about. Is it going to talk about the product or the launch or something else about the company? How does it connect to the second paragraph? While launching a product, the first paragraph should talk about the details of the launch, second about the benefits of the products and third about how the company feels about the product and the launch and quotes from CEO or Chairman.

Write a clear boilerplate

Never forget to include important information about the company; its experience in the field and vision. Also try to include how the company perceives the support of people for their other line products as well.

Call to Action

Never forget to include a call to action in the PR. Persuade people to take action and encourage them with some exciting offers that have clear time limits. People love call to action with offers.

Whatever may be the case, press release written for the launch of a new product is extremely important as it is the first form of any promotion that the product is going to have. Following are a few tips that most successful PR writing service companies use to make excellent press release. The above given instructions can definitely help you become a better press release writing services provider or choose the perfect PR writing company in India,if you want a professional to carry out the job for you.