Tips for blog post titles writing that works

Written stuff needs to be appealing for readers, at all times. To get read and rated, is the actual challenge. One has to go extras mile in fixing an eye-catching title.

Title is as such a single “make or break” line. A typical reader decides whether to get into the content part or a post merely by seeing the title. And it’s binding on you, to make him read it. Here lies the implication of a title.

Thus, there is no exaggeration in stating that, the common apprehension even a professional blog writer finds is how to craft a beautiful title. Most confusing aspect when it comes to writing catchy titles for articles relates to its size, on a larger extent. This leads to the dilemma - Which words to use and which to evade? Along with the advent and progression of search and social media optimization, concern for ranking has also raised.

We aid our clients to write catchy headlines for blogs in a very proficient style. In this post we have enumerated the basic and most useful tips for writing blog titles and after having a glance through them, you too will definitely end up in forming some better blog title ideas.

A Faultless Formula for Writing Impressive and Haunting Titles and Headlines

1) Sort out the title from topic

Is topic and title the same? No.  Even though used alternatively most of the times, both have clear distinction when writing posts. If you are into blog writing, it is must to have a clear-cut idea about both of these.

Topics and working titles are as diverse as a river and its tributaries. Topic is a broad and vague term. Say, for example, “Health and Fitness” is a topic. It can be thought something like a face cream; most modern medical facilities or the advanced body building equipment and so on.  When searched it directs to a number of blogs of the same kind. On the other hand, a working headline is precise and leads to a single blog post. So for the above topic “Health and Fitness”, some of the possible working titles are:

How to stay healthy after 60 years?

Taking care of your skin in the winter

Need to encompass meditation and yoga in curriculum

Apart from bringing an image with lots of stuff flashing before us as with the topic, a closer image of a particular idea is brought about by the headline.

Be perfect later. Don’t dither to write a rough working title.

2) Mirror your content accurately

In course of developing a catchy headline, don’t risk it by deviating from the essence of your post or blog. The content should be quick-started from the title itself. Hence, the accuracy of heading matters. An exemplary title brings up the reader’s expectation levels and if you fail to preserve his trust, you are more likely to lose the audience.

Reliable study reports suggest that a brace of bracket [] can enhance the accuracy of your headline. But be wise in their use, it has to be an addition not a substitution.

3) Let it be as sweet and short as possible

No general guideline about the word limit is given for writing a blog title. Writer can be artistic to any extent in developing one. Experts opine that shorter headlines i.e. one with a character count of 70 could be ideal for posts to get them rated well by the search engines.

From our recent survey and analysis, on an average a title with 8-12 words got shared faster. Similarly, the most liked Facebook posts have headlines with 12-14 words.

Try to get it sweet and short; this is one of basics tips for blog post titles.

4) Brainstorm with yourself and others.

Don’t just reach to a title. Go for a trial and error approach. Find someone who could give an alternative perspective to your post or article. Think, the stretch you expended to compose such a great content, then why in a hurry to add a heading. Headlines is the first impression about your post/blog, let it be the best.

5)  A promise in a line

Reader is convinced when it sounds as benefiting him. Just grab the opportunity. Throw an element of promise throughout the blog or the article. And let your title speak it out. This is what we always try to do as a professional company offering best blog writing services.

6) Don’t confuse your reader

Excitement is a vibrant factor that keeps people to read a blog, or anything of the kind. The same catchy element in the title should be felt for a person as he scrolls down your blog. You don’t need to be a professional writer to get the reader engaged in your very first post itself. Having an eye on details can fetch you more audiences.

If you are a beginner to blog post writing, we have something to help you. Check it out from our post on business blog writing tips.

7) Search and Social Media Optimization

Getting SEO friendly headlines is also tricky.  A choice to make your blog post or article optimized with the search engine or social media exists.  And if you wish, it can be optimized for both.  

Setting aside the technicality of SEO (Search Engine Optimization), you just have to be aware of the significance of keywords. The words which audience use while making a search are the keywords, and you have to know their search volume. Try to include these keywords in the headline itself.

There's an additional aspect of this, as to write a blog title which is tweetable, means to get a high click through rate you have to constitute that with 120-130 characters, leaving a space to comment for those who wish to retweet and mention you.

We wish the post could guide you to write catchy and interesting titles for your blogs. As a side note, keep in mind that, the theme of the post have to be highlighted in the title, and the headline is to be detailed in the post.