Crafting effective product descriptions – tips that work

Product descriptions on an ecommerce site done by an expert professional content writer educate the visitors with the right product knowledge. You need to craft effective descriptions to inform your customers about the features of your item. But just detailing the upsides of your products may not help. You have to showcase the benefits the product can avail to your prospects; they would obviously be more interested in that.

Well, with competition among online marketers on the rise, writing ecommerce content has evolved as a really serious and crucial task. Well-crafted, engaging and descriptive content makes the items saleable. Today, companies look forward to empower their websites with accurate descriptions. No matter how attractive the product images are, without reading its description, nobody is going to buy it. This is why businesses worldwide are keen about the quality of product description for online business.

In case if you have an eCommerce portal, you will find the following tips for crafting product descriptions useful.

Make the product descriptions unique

Unique content makes a website rank higher on search engines. A number of eCommerce portals rely on the product manufacturers for descriptions. As a result, they often get banned by search engines as the content turns out to be duplicated. Moreover, the content produced by the manufacturers do not reflect the tone of your company. It prevents you from growing your brand image. As a result, the reputation as an individual company never grows. You need to craft original content for your website or seek assistance from a product description writer having experience and expertise in the same.

The right incorporation of keywords

Integrating the right keywords into your descriptions increases the visibility of your goods. Keywords are in fact popular phrases that people use to search the products. When you use the right keyword, the product appears in the search engine index at a much higher rank. Moreover, you should be aware of the right frequency of keywords. When perfectly implemented, they can boost up the sales of your company. You need to make the keywords descriptive. Use names of colours if they are popular among people. For instance, you can use the term ‘men’s black purse’ instead of only ‘purse’ or ‘black purse’. Incorporate the primary and secondary keywords precisely in the content. You should also focus on long-tail keywords. Typical content writing companies in India also house SEO experts who assist writers with the necessary keywords.

Moreover, you should have the right knowledge about keyword usage. Too few keywords fail to create an impact, while overusing keywords has an adverse effect on your SEO strategy. You need to create a balance in implementing these keywords.

Descriptive language sells

Words have immense power to influence the purchase decisions of your customers. Therefore, use a descriptive language for your ecommerce content writing. A research reveals that customers decide whether to buy a product by assessing the features in the product description part, and then having a look at the ratings, reviews and price. 94% of the customers turn away from the websites due to the dearth of sufficient information about the products.

When you write the ecommerce content, focus on the unique attributes of the products rather than highlighting the generic features. Active verbs and sensory adjectives increase the impact on the audience. While developing write up, cover the key areas like how the product is different from the other ones in the market, how the customers can benefit from it, item dimensions and so on. The reader should find the content useful and be able to come to a conclusion on reading it.

Emotional punch works

An effective sales message captivates the emotions of the readers. When you write descriptions, make sure to cultivate the emotional appeal in the write-ups; this is one of the most important product description writing tips. Dry news tires the readers. They crave for a more human approach. Use a vivid, engaging language in the descriptions. Occasionally, break the monotony of the texts by incorporating an interactive tone. Being conversational makes your visitors feel comfortable. When you reach out to your customers, use the word ‘you’ to address them. This makes the communication interpersonal, which is strong and effective for marketing your products.

Eliminate fluffy materials

One of the most common problems associated with ecommerce websites is the use of fluffy language. They focus less on specific information and increase the volume of texts by including unnecessary fluff. Remember, online shoppers go through quite a few sites before buying a product. They become tired and fatigued on reading the same stuff everywhere. Cut down excess use of adjectives and flowery language. Rather than beating around the bush, come to the points directly. No one these days have time to waste and professionals offering product description writing services are well aware of this fact.

Make the product descriptions scannable and simple

Visual pleasure is one of the decisive factors determining the ability of a website to retain customers. Do not load the website with large chunks of text. The text should be scannable, so that the reader can get an idea about it simply by glancing through it. Place the newsworthy information at the beginning. Use bullet points to highlight the key characteristics of the products. Within the content, use an emotional pitch to make the content readable. It should persuade the customers to read till the end. Place the less important information at the end. Make sure that no essential data is buried within the description.

Competition is on the rise, and companies are hiring expert content developers to craft engaging content. A description is a sales message, so it should oblige the readers to buy your product. A compelling product description can definitely tap potential clients and convert them to buyers.